The Sales Monitor provides you with all relevant parameters concerning attractiveness, the relation to clients of suppliers, and their brand as well as their loyalty to it – all this is exactly from the viewpoint of those who actually buy at your company, i.e. those in charge of buying. It is with them your sales agents deal with and it is them who can decide from whom they buy.
You can measure the success of your sales department as well as the performance of your competitors for a region specified by you.
The number of questions of the Sales Monitor has been reduced to the minimum. Thus, sales agents hold of a simple and easy to understand tool for controlling the organisation of sales.
