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management tools ag

Teststudio Zürich
Limmatquai 112
CH - 8001 Zürich

Office Beckenried
Dorfstrasse 53
CH - 6375 Beckenried

Tel. +41 41 624 99 77
Fax +41 41 624 99 78

Omnibus Eyetracking

Is your advertisement working? Our omnibus for the measurement of advertising impact can tell you, by the end of every month, how 50 people have perceived your advertisement. For only CHF 3800 (about € 2300) per advertisement, you will learn:

•  Is your advertising message visible? (eye tracking supported)

•  Is the main message given attention to? (eye tracking supported)

•  Is your advertisement remembered, compared with benchmark subjects?

•  How relevant is your product / your service?

•  Is your message understood?

•  Is your communication considered new (not ordinary)?

The research is composed of an attention test (eye tracking), combined with personal interviews with a total of 50 people (50% women/men and 50% below/above 30 years) in the test studio in Zurich . Your subject will be presented together with about 12 other subjects of different providers.

Deadline: If you send us your advertisement by mid-month (as PDF or jpg), you will take part in the research and will get the results by the end of the month.