Price research has been standing in the shade of other fields of marketing for many years. Since 2005 however, it has regained more and more importance. In co-operation with our partner Konzept & Markt in Wiesbaden Germany , the Price Finder offers a tool for the measurement of the ideal price (related to turnover) that has proved its predictive ability in many cases since its introduction in 1996. The combination of direct and indirect price queries turns the Price Finder into a tool of high utility for all people in charge of pricing in the sectors of industry, service and commerce.