Whenever knowledge about the grade of visual attention matters – from POS positions, placing at shelves, entry sites and websites – you can make use of our IT-supported eye tracking system. For further information, please turn to the new publication of Prof. R. Kühn and Dr. M. Kreuzer (Marktforschung, 2006, Haupt Verlag, Bern ) and see yourself, checking out suppliers that talk about eye tracking but in real fact mean mouse clicks.